Branding Bernie’s Bowties
Company: Bernie’s Bowties
Role: Co-founder, Graphic Designer, Illustrator and Craftsman
“When you can’t find swanky bowties for your Bernese, you make them yourself.” - Bernie’s Bowties
In collaboration with Bernie the Bernese Mountain Dog and my partner Tim, we embarked on a journey to hand-craft custom illustrated bowties that capture Bernie's unique personality. What initially began as a fun hobby has evolved into a flourishing small business, requiring the development of a multifaceted brand identity encompassing a logo, website, packaging, and an impactful social media marketing strategy. Today, Bernie's bowties can be seen on dogs all across North America.
Bowtie Designs
Bernie’s Bowties Branding
Employing a distinctive cartoon style for patterns, we extended this approach to website and packaging branding. Our cartoon rendition of Bernie opens up the door to imaginative designs, evident in website banners, retail hangers, and charming dog characters featured in the size chart. Moreover, we showcase the exclusivity of our custom illustrations by seamlessly integrating pattern elements across the site, from the about page to dynamic animations on the home page.
